Ant-Man and the Wasp and criminal justice reform | IN 60 SECONDS
This video was released the same day as the wide release of Ant-Man and the Wasp, which we thought would drive traffic. I had read Stan Veuger’s work about recidivism and realized we had a fun opportunity to get more attention on the issue by linking concepts like “banning the box” to Marvel’s smallest (and largest!) superhero. My ambition paid off: This video was recognized by YouTube Social Impact, and led to a longstanding partnership between Google and AEI which resulted in them inviting AEI in their non-profit events and featuring more of AEI’s work.